Advert Specifications

CMG AD SPECS 2018

Naming Convention
Dimensions*
File Format**
File Size
Billboard
970x250
up to 150kb
GIF, JPEG, HTML5, 3rd party
Double MPU
300x600
up to 150kb
GIF, JPEG, HTML5, 3rd party
MPU
300x250
up to 150kb
GIF, JPEG, HTML5, 3rd party
Leaderboard
728x90
up to 150kb
GIF, JPEG, HTML5, 3rd party
Mobile Leaderboard
320x50, 320x100
up to 150kb
GIF, JPEG, HTML5, 3rd party

* High density format sizes can be provided, this will enhance the quality of the banner on high resolution displays.

** We do not accept .SWF file formats.

IMAGE

We accept third party impression and click tracking on image ads.

HTML5

We utilise DoubleClick for Publishers (DFP). When building your HTML5 zip bundle, please follow the specs here: DFP Ad Specifications

We accept third party impression and click tracking on html5 ads.

FILE NAMING - NO assets within your banner should contain a space within its naming convention.

FILE FORMATS - We recommend using JPG, EPS & SVG files as these have a low file size natively. Avoid using PNG and TIFF as these will contribute towards a large file size.

IMAGES - Avoid using large size images across your banner as these will drastically contribute to increasing the file size.

FONTS - We advice using web fonts for text when building your banner as the banner may load with a different font if the font used is not a web font.

FONTS - We advice using web fonts for text when building your banner as the banner may load with a different font if the font used is not a web font.

THIRD-PARTY - We strongly encourage third-party reporting is sent to us regularly throughout the campaign so we can check for discrepancies.

FLASH - We do not accept .SWF file formats.

Other Banner Requirements

SOUND - Must be user-initiated, on rollover or on click.

BANNER BACKGROUND & BORDER - All creatives should have 1px borderline if the background is white or transparent.

ANIMATION - Not to exceed thirty seconds or three loops.

EXPANDABLE - MUST be user-initiated, on rollover or on click. Must include a clearly visible close button (X) on expansion of 30x30px minimum.

Takeovers

Provide a billboard, double mpu, mpu, leaderboard and one size of mobile leaderboard, plus an optional wallpaper/skin.

WALLPAPER/SKIN

Wallpaper
SITE
SITE WIDTH
WIDTH BETWEEN GUTTERS
GUTTER WIDTH
HEIGHT
SECTION COLOUR
FORMAT
MAX FILE
GolfMagic
1000px
1024px
160px
900px
White
JPG
150kb
Visordown
1000px
1024px
160px
900px
White
JPG
150kb
Crash
1000px
1024px
160px
900px
White
JPG
150kb
BSN
1020px
1024px
160px
900px
Black
JPG
150kb
 
GIF and PNG files are also acceptable, centre section should either be colour specified above, or transparent.
Video is allowed. Sound must be auto off. Video creative must be third party served, with max 150kb initial load.

VIDEO PRE-ROLL

Videos
Maximum duration: 30 seconds, 15 seconds preferred
Maximum file size: 30MB
Aspect ratio: 16:9 recommended
File formats: MP4, WEBM, VAST, VPAID, Youtube Link
Frame Rate: 30 maximum frames per second
Bitrate: Do not exceed 3Mbps
 
More details are available here: Google Answers: Video
We accept third party impression and click tracking on video pre-roll ad.

SOLUS EMAILS

Solus Email
- File to be incorporated into publishers email provider.
- Must be 600px wide.
- Content may be as long as required, we suggest a maximum of A4 height.
- Can be provided as image with links or HTML.